ABOUT US

MEET YOUR
CREATIVE TEAM

Hey – we’re Kerstin and Dirk, founders of YOUthentic Branding.

Since 2014 we help experienced entrepreneurs rebrand at identity level — after growth, pivots, or stepping into thought leadership.

We are Couplepreneurs. Egalitarians. World-changers. Nature lovers. Citizens of the world with German roots and Canadian spirit.

THE RESUME CHECK

Over the last 30 years, we’ve worked on

  • International trade fair experiences for Mercedes-Benz and Alfa Romeo (Frankfurt, Nice, Barcelona, Boston, Toronto)

  • Worked directly with Kraft Foods corporate country managers to implement the new brand identity across all international websites via their new CMS.

  • Creative direction for global fashion labels in New York

  • Branding and marketing campaigns for international brands and Canadian non-profits

  • Strategic rebrands and launches for course creators and digital entrepreneurs

  • Brand positioning for entrepreneurs with creative teams worldwide

Yes, Kerstin once led the construction of a real steel

bridge for a VIP brand event in Berlin. (It was epic.)

FROM CORPORATIONS TO CHANGEMAKERS

OVER THE YEARS, ONE THING BECAME CLEAR:

The most powerful brand transformations don’t happen in corporate boardrooms.

They happen when purpose-driven entrepreneurs outgrow their old brand — and create one that aligns with their identity and vision.

And right now, in this wild, shifting time we’re living in, you get to choose what comes next.

You need a brand that doesn’t just explain your direction — it makes people feel it. Join it.

A brand you’re obsessed with.

One that moves people — because it moves you.

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